@charset "UTF-8";
/* ============================================================
   PUR SKIN MÉDICO ESTHÉTIQUE — Botox Landing Page
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Cormorant:wght@400;500;600;700&family=Jost:wght@300;400;500;600&display=swap');

:root {
  --ivory: #FAF6EE;
  --cream: #F3EDE0;
  --beige: #E9E0CC;
  --sage: #8C9574;
  --sage-dark: #6E7857;
  --sage-deeper: #545E42;
  --charcoal: #29281F;
  --charcoal-soft: #4A4A3E;
  --gold: #BFA05A;
  --gold-soft: #D8C494;
  --white: #FFFFFF;

  --font-display: 'Cormorant', Georgia, serif;
  --font-body: 'Jost', -apple-system, 'Helvetica Neue', Arial, sans-serif;

  --max-w: 1180px;
  --radius: 2px;
  --shadow-soft: 0 12px 40px rgba(41,40,31,0.08);
  --shadow-strong: 0 20px 60px rgba(41,40,31,0.16);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-body);
  background: var(--ivory);
  color: var(--charcoal);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }

h1, h2, h3, h4 {
  font-family: var(--font-display);
  color: var(--charcoal);
  margin: 0;
  font-weight: 600;
  letter-spacing: 0.01em;
}

p { margin: 0; }

a { color: inherit; text-decoration: none; }

.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 20px;
}

section { position: relative; }

.eyebrow {
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--sage-dark);
  font-weight: 600;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before {
  content: "";
  width: 22px;
  height: 1px;
  background: var(--gold);
  display: inline-block;
}

.section-pad { padding: 64px 0; }
@media (min-width: 900px) { .section-pad { padding: 100px 0; } }

.section-head {
  max-width: 640px;
  margin: 0 auto 36px;
  text-align: center;
}
.section-head h2 {
  font-size: clamp(28px, 5vw, 42px);
  line-height: 1.15;
  margin-top: 14px;
}
.section-head p.lede {
  margin-top: 16px;
  font-size: 17px;
  color: var(--charcoal-soft);
}

.bg-cream { background: var(--cream); }
.bg-sage { background: var(--sage-deeper); color: var(--ivory); }
.bg-sage h2, .bg-sage h3, .bg-sage h4 { color: var(--ivory); }
.bg-charcoal { background: var(--charcoal); color: var(--ivory); }
.bg-charcoal h2, .bg-charcoal h3 { color: var(--ivory); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15px;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  padding: 18px 30px;
  border-radius: var(--radius);
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease, color .18s ease;
  white-space: nowrap;
}
.btn-primary {
  background: var(--sage-deeper);
  color: var(--ivory);
  box-shadow: var(--shadow-soft);
}
.btn-primary:hover { background: var(--charcoal); transform: translateY(-1px); }
.btn-gold {
  background: var(--gold);
  color: var(--charcoal);
}
.btn-gold:hover { background: var(--gold-soft); transform: translateY(-1px); }
.btn-outline {
  background: transparent;
  border-color: currentColor;
  color: var(--charcoal);
}
.btn-outline:hover { background: var(--charcoal); color: var(--ivory); }
.btn-outline-light {
  background: transparent;
  border-color: rgba(250,246,238,0.5);
  color: var(--ivory);
}
.btn-outline-light:hover { background: var(--ivory); color: var(--charcoal); }
.btn-block { width: 100%; }
.btn-sm { padding: 13px 20px; font-size: 13px; }

/* ---------- Header ---------- */
.announce {
  background: var(--sage-deeper);
  color: var(--ivory);
  text-align: center;
  font-size: 12.5px;
  letter-spacing: 0.06em;
  padding: 9px 14px;
  font-weight: 500;
}
.announce strong { color: var(--gold-soft); font-weight: 600; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250,246,238,0.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(41,40,31,0.08);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 12px 20px;
  max-width: var(--max-w);
  margin: 0 auto;
  gap: 14px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
}
.brand img {
  width: 40px;
  height: 40px;
  object-fit: cover;
  border-radius: 50%;
  box-shadow: var(--shadow-soft);
}
.brand-name {
  font-family: var(--font-display);
  font-size: 16px;
  font-weight: 600;
  letter-spacing: 0.03em;
  line-height: 1.1;
}
.brand-name small {
  display: block;
  font-family: var(--font-body);
  font-size: 9.5px;
  letter-spacing: 0.14em;
  color: var(--sage-dark);
  font-weight: 500;
  text-transform: uppercase;
}
.header-inner .btn { display: none; }
@media (min-width: 700px) {
  .header-inner .btn { display: inline-flex; }
}

/* ---------- Hero ---------- */
.hero {
  padding: 34px 0 56px;
  background: linear-gradient(180deg, var(--ivory) 0%, var(--cream) 100%);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 36px;
  align-items: center;
}
@media (min-width: 960px) {
  .hero { padding: 56px 0 80px; }
  .hero-grid { grid-template-columns: 1.05fr 1fr; gap: 56px; }
}
.hero-copy .eyebrow { margin-bottom: 18px; }
.hero-copy h1 {
  font-size: clamp(32px, 6.4vw, 54px);
  line-height: 1.12;
  max-width: 620px;
}
.hero-copy .sub {
  margin-top: 20px;
  font-size: 18px;
  color: var(--charcoal-soft);
  max-width: 500px;
  line-height: 1.55;
}
.offer-box {
  margin-top: 30px;
  background: var(--white);
  border: 1px solid var(--beige);
  border-radius: var(--radius);
  padding: 22px 24px;
  box-shadow: var(--shadow-soft);
  max-width: 440px;
  position: relative;
}
.offer-box::before {
  content: "";
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 4px;
  background: var(--gold);
}
.offer-tag {
  font-size: 11.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--sage-dark);
}
.offer-price {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin-top: 8px;
  flex-wrap: wrap;
}
.offer-price .amount {
  font-family: var(--font-display);
  font-size: 40px;
  font-weight: 700;
  color: var(--charcoal);
}
.offer-price .regular {
  font-size: 15px;
  color: var(--charcoal-soft);
  text-decoration: line-through;
}
.offer-terms {
  margin-top: 8px;
  font-size: 13px;
  color: var(--charcoal-soft);
  font-style: italic;
}
.hero-cta { margin-top: 22px; display: flex; flex-direction: column; gap: 12px; align-items: flex-start; }
.hero-cta .btn { width: 100%; }
@media (min-width: 480px) { .hero-cta .btn { width: auto; } }
.hero-micro {
  font-size: 13px;
  color: var(--charcoal-soft);
}
.hero-micro .dot { color: var(--gold); margin: 0 6px; }

.hero-visual { position: relative; }
.photo-frame {
  position: relative;
  border-radius: var(--radius);
  overflow: hidden;
  aspect-ratio: 4/5;
  background: linear-gradient(150deg, #DCE0C9 0%, #C7CDAE 35%, #EDE6D3 70%, #F3EDE0 100%);
  box-shadow: var(--shadow-strong);
  display: flex;
  align-items: center;
  justify-content: center;
}
.photo-frame.wide { aspect-ratio: 16/11; }
.photo-frame.square { aspect-ratio: 1/1; }
.photo-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.photo-credit {
  position: absolute;
  bottom: 6px;
  right: 8px;
  font-size: 9.5px;
  color: rgba(255,255,255,0.75);
  text-shadow: 0 1px 2px rgba(0,0,0,0.6);
  letter-spacing: 0.02em;
}
.photo-frame .placeholder-tag {
  text-align: center;
  color: var(--sage-deeper);
  font-size: 12.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 600;
  padding: 18px 22px;
  border: 1px dashed rgba(84,94,66,0.45);
  border-radius: var(--radius);
  background: rgba(250,246,238,0.55);
  max-width: 80%;
  line-height: 1.5;
}
.photo-frame .placeholder-tag small {
  display: block;
  font-weight: 400;
  text-transform: none;
  letter-spacing: 0;
  font-size: 12px;
  margin-top: 6px;
  color: var(--charcoal-soft);
}
.leaf-decor {
  position: absolute;
  opacity: 0.5;
  pointer-events: none;
}
.callout {
  position: absolute;
  background: rgba(250,246,238,0.95);
  border: 1px solid var(--beige);
  padding: 7px 14px;
  border-radius: 999px;
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--sage-deeper);
  box-shadow: var(--shadow-soft);
}
.callout--1 { top: 8%; left: 6%; }
.callout--2 { top: 46%; right: 6%; }
.callout--3 { bottom: 8%; left: 6%; }
@media (max-width: 640px) {
  .callout--1 { top: 6%; left: 4px; }
  .callout--2 { top: 44%; right: 4px; }
  .callout--3 { bottom: 6%; left: 4px; }
}


/* ---------- Benefit strip ---------- */
.benefit-strip { background: var(--sage-deeper); color: var(--ivory); }
.benefit-strip .section-head h2 { color: var(--ivory); font-size: clamp(24px,4vw,32px); }
.benefit-strip .eyebrow { color: var(--gold-soft); }
.benefit-strip .eyebrow::before { background: var(--gold-soft); }
.benefit-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  margin-top: 8px;
}
@media (min-width: 760px) { .benefit-grid { grid-template-columns: repeat(4, 1fr); gap: 20px; } }
.benefit-item {
  background: rgba(250,246,238,0.08);
  border: 1px solid rgba(250,246,238,0.18);
  border-radius: var(--radius);
  padding: 26px 16px;
  text-align: center;
}
.benefit-item svg { width: 30px; height: 30px; margin: 0 auto 14px; display: block; }
.benefit-item span {
  font-size: 13.5px;
  letter-spacing: 0.04em;
  font-weight: 500;
  text-transform: uppercase;
}
.center-cta { text-align: center; margin-top: 40px; }

/* ---------- Problem section ---------- */
.problem-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
  align-items: center;
}
@media (min-width: 900px) { .problem-grid { grid-template-columns: 0.9fr 1.1fr; gap: 56px; } }
.problem-copy p { margin-bottom: 16px; color: var(--charcoal-soft); font-size: 17px; }
.problem-list { margin: 22px 0; padding: 0; list-style: none; }
.problem-list li {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  padding: 12px 0;
  border-bottom: 1px solid var(--beige);
  font-family: var(--font-display);
  font-size: 19px;
  color: var(--charcoal);
}
.problem-list li::before {
  content: "—";
  color: var(--gold);
  flex-shrink: 0;
}
.problem-transition {
  margin-top: 24px;
  padding: 20px 22px;
  background: var(--cream);
  border-left: 3px solid var(--sage);
  font-style: italic;
  color: var(--charcoal);
}

/* ---------- Category gap ---------- */
.gap-diagram {
  display: flex;
  flex-direction: column;
  gap: 0;
  max-width: 720px;
  margin: 44px auto 0;
}
.gap-node {
  display: flex;
  align-items: center;
  gap: 18px;
  padding: 18px 22px;
  border: 1px solid var(--beige);
  background: var(--white);
  border-radius: var(--radius);
}
.gap-node.is-main {
  background: var(--sage-deeper);
  border-color: var(--sage-deeper);
  color: var(--ivory);
  transform: scale(1.03);
  box-shadow: var(--shadow-strong);
  z-index: 2;
  padding: 26px 24px;
}
.gap-node.is-main h4 { color: var(--ivory); font-size: 24px; }
.gap-node h4 { font-size: 18px; margin: 0; }
.gap-node p { font-size: 13.5px; color: var(--charcoal-soft); margin-top: 2px; }
.gap-node.is-main p { color: rgba(250,246,238,0.85); }
.gap-index {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 600;
  color: var(--sage);
  width: 30px;
  flex-shrink: 0;
}
.gap-node.is-main .gap-index { color: var(--gold-soft); }
.gap-arrow {
  display: flex;
  justify-content: center;
  padding: 6px 0;
  color: var(--sage);
}
.gap-callout {
  text-align: center;
  margin-top: 28px;
  font-family: var(--font-display);
  font-size: 24px;
  color: var(--sage-deeper);
}

/* ---------- Mechanism ---------- */
.mechanism-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 44px;
  align-items: center;
}
@media (min-width: 960px) { .mechanism-grid { grid-template-columns: 1fr 1fr; gap: 60px; } }
.mech-steps { display: flex; flex-direction: column; gap: 0; }
.mech-step {
  display: flex;
  gap: 18px;
  padding: 20px 0;
  border-bottom: 1px solid var(--beige);
}
.mech-step:last-child { border-bottom: none; }
.mech-num {
  font-family: var(--font-display);
  font-size: 26px;
  color: var(--gold);
  font-weight: 600;
  width: 46px;
  flex-shrink: 0;
}
.mech-step h4 { font-size: 17px; letter-spacing: 0.03em; text-transform: uppercase; font-family: var(--font-body); font-weight: 600; }
.mech-step p { margin-top: 6px; color: var(--charcoal-soft); font-size: 15px; }

/* ---------- Outcome cards ---------- */
.outcome-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}
@media (min-width: 760px) { .outcome-grid { grid-template-columns: repeat(3, 1fr); } }
.outcome-card {
  background: var(--white);
  border: 1px solid var(--beige);
  border-radius: var(--radius);
  overflow: hidden;
}
.outcome-card .photo-frame { aspect-ratio: 5/4; border-radius: 0; }
.outcome-card-body { padding: 24px; }
.outcome-card-body h4 { font-size: 20px; margin-bottom: 8px; }
.outcome-card-body p { color: var(--charcoal-soft); font-size: 15px; }
.emo-statement {
  text-align: center;
  margin: 56px auto 0;
  max-width: 520px;
}
.emo-statement .line1 {
  font-family: var(--font-display);
  font-size: 22px;
  color: var(--charcoal-soft);
  font-style: italic;
}
.emo-statement .line2 {
  font-family: var(--font-display);
  font-size: 32px;
  color: var(--sage-deeper);
  margin-top: 10px;
  font-weight: 600;
}

/* ---------- Treatment areas ---------- */
.areas-center {
  max-width: 480px;
  margin: 0 auto;
  text-align: center;
}
.area-list { display: flex; flex-direction: column; gap: 0; margin-top: 20px;}
.area-item {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  padding: 15px 0;
  border-bottom: 1px solid var(--beige);
  font-size: 17px;
  font-family: var(--font-display);
  font-weight: 600;
}
.area-item .marker {
  width: 9px; height: 9px;
  border-radius: 50%;
  background: var(--gold);
  flex-shrink: 0;
}

/* ---------- Proof ---------- */
.ba-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}
@media (min-width: 760px) { .ba-grid { grid-template-columns: repeat(3, 1fr); } }
.ba-card { background: var(--white); border: 1px solid var(--beige); }
.ba-card .photo-frame { border-radius: 0; aspect-ratio: 4/5; background: linear-gradient(150deg,#E9E0CC,#F3EDE0); }
.ba-card-body { padding: 18px 20px; }
.ba-card-body .area { font-size: 12px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--sage-dark); font-weight: 600; }
.ba-card-body .details { font-size: 13.5px; color: var(--charcoal-soft); margin-top: 6px; }
.results-disclaimer {
  text-align: center;
  font-size: 12.5px;
  color: var(--charcoal-soft);
  margin-top: 20px;
  font-style: italic;
}

.testimonials {
  margin-top: 64px;
}
.testimonials > .t-head { text-align: center; margin-bottom: 32px; }
.testimonials > .t-head h3 { font-size: 26px; }
.testimonial-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
}
@media (min-width: 760px) { .testimonial-grid { grid-template-columns: repeat(3, 1fr); } }
.t-card {
  background: var(--white);
  border: 1px solid var(--beige);
  border-radius: var(--radius);
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
}
.t-stars { color: var(--gold); font-size: 15px; letter-spacing: 2px; margin-bottom: 12px; }
.t-quote { font-size: 15px; color: var(--charcoal-soft); flex-grow: 1; line-height: 1.6; }
.t-name { margin-top: 16px; font-family: var(--font-display); font-weight: 600; font-size: 15px; color: var(--charcoal); }
.t-source { font-size: 11.5px; color: var(--sage-dark); text-transform: uppercase; letter-spacing: 0.06em; margin-top: 2px; }

/* ---------- Process ---------- */
.process-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
}
@media (min-width: 760px) { .process-grid { grid-template-columns: repeat(4, 1fr); } }
.process-card {
  padding: 26px 20px;
  border: 1px solid var(--beige);
  background: var(--white);
  border-radius: var(--radius);
  position: relative;
}
.process-card .p-num {
  font-family: var(--font-display);
  font-size: 34px;
  color: var(--gold);
  font-weight: 600;
}
.process-card h4 { font-size: 16px; margin-top: 10px; letter-spacing: 0.02em; }
.process-card p { margin-top: 8px; font-size: 14px; color: var(--charcoal-soft); }
.process-card .note {
  display: inline-block;
  margin-top: 10px;
  font-size: 11.5px;
  padding: 4px 9px;
  border: 1px dashed var(--sage);
  color: var(--sage-dark);
  border-radius: 999px;
}

/* ---------- FAQ ---------- */
.faq-list { max-width: 760px; margin: 0 auto; }
.faq-item {
  border-bottom: 1px solid var(--beige);
}
.faq-q {
  width: 100%;
  text-align: left;
  background: none;
  border: none;
  padding: 22px 4px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  cursor: pointer;
  font-family: var(--font-display);
  font-size: 18px;
  color: var(--charcoal);
  font-weight: 600;
}
.faq-q .plus {
  flex-shrink: 0;
  width: 24px; height: 24px;
  position: relative;
}
.faq-q .plus::before, .faq-q .plus::after {
  content: "";
  position: absolute;
  background: var(--sage-deeper);
  transition: transform 0.25s ease;
}
.faq-q .plus::before { width: 100%; height: 1.5px; top: 50%; left: 0; transform: translateY(-50%); }
.faq-q .plus::after { width: 1.5px; height: 100%; left: 50%; top: 0; transform: translateX(-50%); }
.faq-item.open .faq-q .plus::after { transform: translateX(-50%) rotate(90deg) scaleY(0); }
.faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease;
}
.faq-a-inner {
  padding: 0 4px 22px;
  color: var(--charcoal-soft);
  font-size: 15.5px;
  line-height: 1.65;
}
.placeholder-inline {
  color: var(--sage-dark);
  font-style: italic;
  background: var(--cream);
  padding: 1px 6px;
  border-radius: 3px;
}

/* ---------- Why Pur Skin ---------- */
.pillars-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin-top: 8px;
}
@media (min-width: 760px) { .pillars-grid { grid-template-columns: repeat(2, 1fr); } }
.pillar {
  padding: 26px;
  border: 1px solid rgba(250,246,238,0.16);
  background: rgba(250,246,238,0.06);
  border-radius: var(--radius);
}
.pillar h4 { font-size: 17px; letter-spacing: 0.02em; margin-bottom: 8px; color: var(--gold-soft); font-family: var(--font-body); text-transform: uppercase; font-weight: 600; font-size: 13px; }
.pillar p { color: rgba(250,246,238,0.82); font-size: 15px; }
.pillar .placeholder-inline { color: var(--gold-soft); background: rgba(250,246,238,0.1); }

/* ---------- Final CTA ---------- */
.final-cta {
  text-align: center;
  padding: 70px 0 90px;
}
.final-cta h2 { font-size: clamp(28px,5vw,44px); max-width: 700px; margin: 14px auto 0; line-height: 1.2; }
.final-offer-box {
  margin: 34px auto 0;
  max-width: 460px;
  background: rgba(250,246,238,0.06);
  border: 1px solid rgba(250,246,238,0.2);
  padding: 30px 28px;
  border-radius: var(--radius);
}
.final-offer-box .amount { font-family: var(--font-display); font-size: 46px; font-weight: 700; color: var(--gold-soft); }
.final-offer-box .regular { font-size: 15px; text-decoration: line-through; color: rgba(250,246,238,0.6); margin-left: 10px; }
.final-offer-box .terms { margin-top: 10px; font-size: 13.5px; color: rgba(250,246,238,0.75); font-style: italic; }
.final-offer-box .valid-until { margin-top: 14px; font-size: 13px; letter-spacing: 0.04em; color: var(--gold-soft); text-transform: uppercase; font-weight: 600; }
.final-cta .btn { margin-top: 28px; }
.final-cta .micro { margin-top: 14px; font-size: 13px; color: rgba(250,246,238,0.7); }

/* ---------- Lead form ---------- */
.form-wrap {
  max-width: 640px;
  margin: 0 auto;
  background: var(--white);
  border: 1px solid var(--beige);
  border-radius: var(--radius);
  padding: 30px 24px;
  box-shadow: var(--shadow-soft);
}
@media (min-width: 700px) { .form-wrap { padding: 44px 48px; } }
.form-row { display: grid; grid-template-columns: 1fr; gap: 16px; margin-bottom: 16px; }
@media (min-width: 560px) { .form-row.two { grid-template-columns: 1fr 1fr; } }
.field label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--sage-dark);
  margin-bottom: 8px;
}
.field input, .field select {
  width: 100%;
  padding: 15px 14px;
  border: 1px solid var(--beige);
  background: var(--ivory);
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 16px;
  color: var(--charcoal);
}
.field input:focus, .field select:focus {
  outline: none;
  border-color: var(--sage);
  background: var(--white);
}
.form-privacy {
  font-size: 12.5px;
  color: var(--charcoal-soft);
  margin-top: 16px;
  line-height: 1.5;
}
.form-success {
  display: none;
  text-align: center;
  padding: 30px 10px;
}
.form-success.show { display: block; }
.form-success h3 { font-size: 26px; margin-bottom: 10px; }
.form-success p { color: var(--charcoal-soft); }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--charcoal);
  color: rgba(250,246,238,0.7);
  padding: 44px 0 100px;
  font-size: 13.5px;
}
.footer-top {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  justify-content: space-between;
  align-items: center;
  padding-bottom: 26px;
  border-bottom: 1px solid rgba(250,246,238,0.12);
  margin-bottom: 20px;
}
.footer-brand { display: flex; align-items: center; gap: 10px; }
.footer-brand img { width: 34px; height: 34px; border-radius: 50%; }
.footer-brand span { font-family: var(--font-display); color: var(--ivory); font-size: 15px; }
.site-footer .disclaimer { max-width: 760px; line-height: 1.6; opacity: 0.8; }
.site-footer .legal { margin-top: 18px; opacity: 0.6; font-size: 12px; }

/* ---------- Sticky mobile CTA ---------- */
.sticky-cta {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 60;
  background: var(--ivory);
  border-top: 1px solid var(--beige);
  padding: 10px 14px;
  box-shadow: 0 -8px 24px rgba(41,40,31,0.12);
  display: flex;
}
.sticky-cta .btn { flex: 1; }
@media (min-width: 900px) { .sticky-cta { display: none; } }

/* ---------- Misc ---------- */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: translateY(0); }

.mech-svg-wrap { display: flex; justify-content: center; }
.mech-svg-wrap svg { width: 100%; max-width: 420px; }

/* ---------- Botox-specific: concern chips ---------- */
.concern-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin-top: 8px;
}
@media (min-width: 760px) { .concern-grid { grid-template-columns: repeat(3, 1fr); } }
.concern-card {
  background: var(--white);
  border: 1px solid var(--beige);
  border-radius: var(--radius);
  padding: 28px 24px;
  text-align: center;
}
.concern-card .zone-tag {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 19px;
  color: var(--sage-deeper);
  padding-bottom: 10px;
  margin-bottom: 12px;
  border-bottom: 2px solid var(--gold);
}
.concern-card p { color: var(--charcoal-soft); font-size: 15px; }
.concern-lede { text-align: center; margin-top: 34px; font-family: var(--font-display); font-size: 21px; color: var(--sage-deeper); max-width: 620px; margin-left: auto; margin-right: auto; }
.benefit-strip .concern-lede { color: var(--gold-soft); }

/* ---------- Botox-specific: big statement block ---------- */
.statement-block { text-align: center; padding: 8px 0; }
.statement-block .lead-line {
  font-family: var(--font-display);
  font-size: 20px;
  color: var(--charcoal-soft);
  font-style: italic;
}
.statement-block .big-line {
  font-family: var(--font-display);
  font-size: clamp(30px, 5.5vw, 48px);
  color: var(--sage-deeper);
  font-weight: 600;
  line-height: 1.18;
  margin-top: 10px;
}
.statement-block.on-dark .big-line { color: var(--gold-soft); }
.statement-block.on-dark .lead-line { color: rgba(250,246,238,0.75); }

/* ---------- Botox-specific: quote comparison ---------- */
.quote-compare {
  max-width: 560px;
  margin: 36px auto 0;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.quote-compare .q {
  padding: 22px 26px;
  border-radius: var(--radius);
  font-family: var(--font-display);
  font-size: 21px;
  line-height: 1.4;
}
.quote-compare .q.positive {
  background: var(--white);
  border-left: 3px solid var(--gold);
  color: var(--charcoal);
  box-shadow: var(--shadow-soft);
}
.quote-compare .versus {
  text-align: center;
  font-size: 12.5px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--sage-dark);
  font-weight: 600;
  font-family: var(--font-body);
}
.quote-compare .q.negative {
  background: transparent;
  border-left: 3px solid var(--beige);
  color: var(--charcoal-soft);
  font-style: italic;
  opacity: 0.75;
}

/* ---------- Botox-specific: annotated portrait (reuses .photo-frame/.callout) ---------- */
.annotated-wrap { max-width: 480px; margin: 40px auto 0; }
.annotated-wrap .photo-frame { aspect-ratio: 3/4; }

/* ---------- Hero — seamless editorial variant ---------- */
.hero--editorial {
  position: relative;
  overflow: hidden;
  padding: 40px 0 0;
}
.hero--editorial .hero-grid {
  position: relative;
  z-index: 2;
}
.hero--editorial .hero-copy {
  padding-bottom: 34px;
}

.hero-media {
  position: relative;
  width: calc(100% + 40px);
  margin: 28px -20px 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
}
.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 15%;
  display: block;
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 18%);
  mask-image: linear-gradient(to bottom, transparent 0%, black 18%);
}

@media (min-width: 960px) {
  .hero--editorial {
    padding: 0;
    height: 660px;
    background: linear-gradient(100deg, var(--ivory) 0%, var(--ivory) 42%, #EFE6D6 68%, #EFE6D6 100%);
  }
  .hero--editorial .hero-grid {
    display: flex;
    align-items: center;
    width: 100%;
    height: 100%;
  }
  .hero--editorial .hero-copy {
    max-width: 46%;
    padding: 0;
  }
  .hero-media {
    position: absolute;
    top: 0;
    right: 0;
    left: auto;
    width: 62%;
    height: 660px;
    margin: 0;
    aspect-ratio: auto;
  }
  .hero-media img {
    object-position: 70% 22%;
    -webkit-mask-image: linear-gradient(to right, transparent 0%, rgba(0,0,0,0.45) 14%, black 34%);
    mask-image: linear-gradient(to right, transparent 0%, rgba(0,0,0,0.45) 14%, black 34%);
  }
}

@media (max-width: 480px) {
  .section-pad { padding: 52px 0; }
  .offer-box { padding: 18px 18px; }
  .offer-price .amount { font-size: 34px; }
}